Economic Impact - Discussion on the need to understand your value and its impact on your
prospects financials. Download this paper now.
Selling to the C-Suite- This White Paper teaches you how to communicate at a different
level within an organization. We walk you through the new vernacular you will need to know when talking to CFO's about
your value proposition.
Building your Business Case - We teach you how to build a high quality Business Case.
From scratch we look at what should be included and why and we even give you examples of Business Case output.
Why Johnny Can't Sell - An original White Paper about the issues Johnny has selling in this new
era. Johnny was a great sales professional in the past, but what worked then is not necessarily working now.
360 Degree ROI - What exactly is true ROI? You must provide a vehicle to return to your
prospect and measure your value delivered. This paper teaches you how to take advantage of collecting data during the sales
process, and measuring later.
Beat Technology with Technology - This unusual topic covers how to get your prospects to talk to you more
often using the same technology they are using to hide from you. Voice mail, Email, call screeners, SPAM filters, they are
all working against you.
How Effective Are Your ROI Tools? - This paper walks you through testing the validity of the ROI tools you
have built to use throughout your sales process. We even included a scoring system.
The ROI on ROI - Finally someone looks at the actual return on investment of investing
in ROI sales tools. If I had a dime for every time someone asked about this subject....
Selling to the Financial Services Market - We did the research and the findings are interesting. This paper looks
at why financial institutions buy products and services to help them increase revenues and reduce costs.
