ROI Selling was designed to help companies increase their revenue, decrease their costs and reduce, if not eliminate discounting forever. The basis for ROI Selling is identifying your customer’s issues, pains and goals. Our process builds on the concept of why people buy products or services like yours?

Our unique program begins with an interactive workshop to assist us (and your team) in learning your business, transferring valuable product knowledge between your team members and defining your major value drivers. The result our workshop is an ROI Value Matrix. The Value Matrix is a tool that can be used throughout your organization to help marketing understand the real reasons people buy, help train your new hires on your business and assist in guiding sales personnel through the process of learning what value your products offer.

Upon completion of the ROI Value Matrix, we begin the development of a set of sales tools your team can use to gather information used to complete a value estimation program. There are several parts to the tool set: A KPI Input form, a ROI Questionnaire, and of course the ROI Financial Dashboard. Each tool is designed and built based on the data gathered during the workshop and captured in the ROI Value Matrix.

According to Brian Sommer, VP at Aberdeen, “Top executives today are faced with a bewildering quantity of complex 'solutions' that vendors think they need. You can't sell to these buyers unless you have a great ROI story, facts to back it up in a relevant way and a plan to make value happen. Anything else isn't ROI Selling.”

Our 360 Degree ROI program takes the typical ROI event and turns it into an ROI program your company can use to measure ROI before the sale and assess your success after the sale. This program not only helps you close more deals, but helps you increase your up-sale and cross-sale opportunities. In addition reduces or eliminate any chance of scope creep on long term projects.

Finally, we take the time to train your sales personnel on how to utilize the ROI sales tool kit within your sales methodology. We have extensive experience with Solution Selling, SPIN, Major Account Sales, Sandler, and many others.