The President and founder of ROI4Sales, Michael Nick (Named one of the top 50 most influential people in the world in sales and marketing by Top Sales World Magazine) is considered to be one of the foremost authorities in the world on the subject of value estimation selling. Michael’s first book, ROI Selling (Dearborn Publishing ©2004) was a business best seller with over 30,000 copies in print. In 2010, Simon & Schuster picked up the reprint rights giving ROI Selling another five years of availability in the market. ROI Selling has been published in Chinese and Russian as well. All books now available on for the Kindle.

Top Sales & Marketing Influencer 2014

Why Johnny can’t Sell was Michael’s second hardbound book and laid the groundwork for companies trying to re-engineer their sales force through better process, tools, and training. Michael collaborated with Tim Sullivan (Solution Selling) and Bob Kantin (Sales on the basic research paper for Johnny and produced the most downloaded white paper in the history from Microsoft’s CRM website. The paper was later renamed, “The future sales force.” This paper is still available throughout the world in English, French and Spanish.


“ROI Selling helps us be more competitive.”
Robert Kaloustian CommVault


Michael’s third hardbound book, an Amazon Top Ten selling Business Book, “The Key to the C-Suite” (AMACOM Publishing ©2011) is designed to help sales forces change their approach to selling. This timely book chronicles the change in how strategic buying decisions are being made. Strategic buying decisions are moving from the shop floor to the board room and you as sales professionals need to change. Imagine having to sell in a place where you don’t speak the language. This book will help you learn the C-Suite language and succeed in communicating at the highest levels of an organization.

Over the past 14 years Michael has worked with Companies like, HP, Autodesk, Fiserv, Ingersol Rand, Trane, NEC, CheckFree, Bomgar, Rockwell Automation, Oracle, Great Plains, and more. Michael has trained thousands of sales professionals, and spoke on ROI, TCO, and Value Selling all over the world.

Michael speaks on a wide range of topics from Why Johnny can’t Sell, The Key to the C-Suite, Building a Business Case, and of course Building a Value Inventory.  Speeches range from 30 minutes to up to 6 hour workshops.

Contact Michael at 262.338.1851 for pricing and availability.


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