In 2004 ROI4Sales founder Michael Nick wrote the book, ROI Selling (Dearborn Publishing). This book became the standard for developing sales tools and using them throughout the sales process. Currently ROI Selling is available in Russian and Chinese, and reprinted in paperback for a second printing. In 2006, Michael released his next book, “Why Johnny Can’t Sell”. Johnny took on the world of training, sales process and sales methodologies. Johnny became a standard for anyone trying to re-engineer their sales team and sales process.
ROI4Sales was the first to develop tools that included a comprehensive financial dashboard for analysis. Now we are the first to introduce the concept of selling to C-level executive using a set of metrics that are tied to your value.
Michaels New book, “The Key to the C-Suite” is a journey in how to create your value inventory and tie each line to one or more C-Suite metrics. The C-Suite metrics include ROE, ROA, Earnings, Operating Costs, DSO’s and more. As we move forward and deal with the economic changes, you can count on ROI4Sales to be the forerunner in sales tool development.
ROI Selling and the The Key to the C-Suite are must have’s in your sales tool library. The Key to the C-Suite rose to number 10 on the Amazon top 10 Business books in June of 2011.
You can purchase copies of both ROI Selling and The Key to the C-Suite here. Visit us at www.roi4sales.com/purchasebooks.html. Or visit our home page and read more about ROI Selling. We offer many white papers based on the research of the ROI Selling book.
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